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Consumer Frauds: Mislabelled Liquor

On May 23, 2013 the New Jersey Attorney General and Director of the Division of Alcoholic Beverage Control announced that more than 100 investigators raided 29 restaurants and bars that were allegedly substituting premium alcoholic beverage brands with non-premium brands. They creatively titled the project “Operation Swill.” These establishments allegedly filled premium brand bottles with non-premium alcohol in an effort to deceive the customers who paid increased prices for premium brand alcohol, but received non-premium …

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